Tyler Schmidt
Product Designer | UX Designer | Design Strategist | Game Designer
Built digital experiences for the past 12 years while working in cross-functional teams. I speak the language of designers and developers. Founded and scaled multiple companies. Successfully launched high engagement experiences for AAA brands.
Skills
Figma, Adobe Creative Suite, Workshop Facilitation, Unity, Unreal Engine, Javascript, HTML/CSS, C#, Git, Linux, Agile/Lean, Shapeup, Jira
Education
Johns Hopkins University, Baltimore — BS Economics, BA Philosophy
Sept 2005 - June 2009
Hopkins Wrestling Team Captain. 97 career wins - 3rd most in school history
Virginia Commonwealth University - Brandcenter, Richmond — MS User Experience Design
September 2009 - June 2011
Experience
Strangelove Crypto Inc, San Francisco — Cofounder
Jan 2021 - Sept 2023
Team Leadership: Led the front-end team of 10 developers and designers; managed company finances and crypto assets.
Product Launches: Successfully launched 6 products within 1.5 years.
Company Growth: Scaled the company from 2 co-founders to 30 employees and achieved over $10M in revenue within 2 years.
Ubisoft, San Francisco — Senior User Experience Design Strategist
April 2019 - Dec 2021
Mothership Design System: Managed the design system from inception to implementation (0 to 1).
UX Advisement & Design: Provided continuous UX advisement, consultation, and design throughout the project lifecycle.
Collaboration & Evaluation: Worked closely with research teams and executive leadership to evaluate and refine designs.
Prototyping: Served as the go-to designer for one-off prototypes, including an updated game purchase flow, game site mode, and key web pages.
Impact: Achieved higher conversion rates on marketing sites, enhanced customer experience engagements, and improved usability and design quality across Ubisoft digital properties.
Pylon, San Francisco — User Experience Design Consultant, Founder
April 2015 - April 2019
Information Architecture: Delivered IA recommendations for Mozilla’s MDN developer resources.
Responsive Design: Designed a new support site for eBay Sellers Center.
Strategic Vision: Contributed to envisioning the future of PayPal with a focus on increased engagement.
Impact: Enhanced value through high-quality design documentation and improved information architecture that resulted in actionable insights.
AKQA, San Francisco — Senior User Experience Designer
August 2013 - March 2015
Project Management: Tackled ambitious and complex projects with a reputation as the "UX Fixer."
Activision Account: Designed launch websites and creative concepts for Destiny and Call of Duty, resulting in high engagement and traffic.
Keynote Speaker: Presented at AKQA’s Insights conference for C-suite clients.
Design Deliverables: Created informative design materials for brands including Levi's, Best Buy, Visa, and Apple.
Goodby Silverstein & Partners, Detroit —Senior User Experience Designer/ Information Architect, Chevrolet Digital Properties
November 2011 - July 2013
Interface Design & Information Architecture: Oversaw interface design and information architecture for various Chevrolet properties.
Project Highlights: Key projects included Chevy.com and campaign sites, such as the Corvette C7 reveal website and the Chevrolet Volt Owners App.
Campbell-Ewald, Detroit — Creative Technologist
June 2011 - November 2011
Interactive Experience Creation: Developed new interactive experiences to address brand-related challenges.
High-Quality Prototypes: Delivered top-tier prototypes and design deliverables to AAA brands, including the US Navy and Pimco.
Harley-Davidson, Milwaukee— Creative Technology Intern
Summer 2010
Pushed the creative limits of Harley marketing initiatives with a rider app prototype focused on uniting riders, presented to Executive Leadership.
Google, Inc, New York— Inside Sales Intern - Digital Marketing
Summers - 2007 & 2008
Professional Development: Gained expertise in working with professional digital sales teams.
AdWords Campaigns: Mastered targeted AdWords text and rich media advertising.
Impactful Campaigns: Developed and executed successful digital marketing campaigns, harnessing the power of Google’s digital media advertising.